The Software Bureau has integrated Baby Mailing Preference Service (BMPS) to its SwiftCore suppression data portfolio to give organisations specialising in baby related products and services more control over their direct marketing. BMPS, a not-for-profit service managed by the DMA, is a specific preference service which enables bereaved parents to opt-out of receiving baby-oriented direct marketing communications including mail, email, SMS and phone calls. Most parents and parents-to-be are happy to receive communications from relevant brands at this exciting time, but in the UK sadly one in five pregnancies fall victim to a miscarriage and almost 3,000 a year result in a still birth. The BMPS enables those affected by miscarriage and stillbirth the opportunity to stop unwanted communications at [...]