Open Standard Published for GeMMA to Improve the Mailmark Experience

By |2017-01-12T13:09:15+00:00June 18th, 2016|

In an unprecedented move, The Software Bureau has published the Open Standards for its market leading, Mailmark eManifest management process, GeMMA in a bid to both improve the Mailmark experience and attract more mailers to the bulk mail solution. Mailmark is now the most cost-effective and accountable way for mailers to send bulk mail, however the lack of continuity between application standards has been identified as a barrier. Each software application can have a different standard or data format, resulting in confusion and unnecessary costs being incurred by mailers having to handle manifest data from different sources. By publishing the open standard to GeMMA The Software Bureau provides the industry with a common platform that brings together the different software [...]