To improve data processing efficiencies and lay the foundations to achieve their £10m turnover target, Central Mailing chose to invest in Cygnus from The Software Bureau. Pivotal to the decision was the intuitive GUI (graphical user interface), the capability to save and re-run regular data processing jobs and the breadth of data processing functions contained in a single application.
Graphical User Interface
Cygnus, unlike any other data processing software provides a canvas style graphical user interface for all data processing functions. Users add processes to the canvas and link them together in a logical, visual, process flow. The canvas provides a clear and concise audit trail of each step of the processing project. It was important for Central Mailing to be able to include data hygiene functions in the sequence which previously required outsourcing, interrupting the job. Cygnus contains over 400 million records of deceased, goneaway and home mover data from all the main providers of cleansing data. This embedded suppression and home mover data allows Central Mailing to cleanse client data as part of an overall processing sequence and without sending the file to a third party or an online system.
Save Templates and Re-run Jobs
Complex jobs with multiple files and dozens of processing steps can be time consuming to setup in any software. Cygnus allows Central Mailing to not only visually build the sequence of processing steps, but also save a sequence as a template job. The ability to reload a previously run job, download new data and re-process it is already saving Central Mailing countless hours in repeat work.
Breadth of Data Processing Functions
With hundreds of thousands of data processing jobs passing through Cygnus every year, The Software Bureau has worked with clients to develop a single source solution for any data processing requirement. Functions ranging from the embedded PAF and suppression capabilities to rapid deduplication, merging and Mailmark sortation can all be called upon to deliver custom processing flows for any job.
After only 4 months Cygnus with a single operator is already doing the work of 3 data processors using legacy systems.
Regular, routine data processing work can now be processed through Cygnus templates which has relieved the data processing team to work on ad-hoc work and respond to new client requirements.
Cygnus has become a key investment in client confidence relating to GDPR compliance.