Gecko is a leading communications business specialising in highly personalised direct marketing. From offices in Leeds and London Gecko’s 50+ staff deliver strategic communications, digital print and direct mail services for an enviable roster of clients from VW Commercial Vehicles to British Gas.
In recent years Gecko has seen an increasing demand for regular, event driven, automated communications. Often generated by transactional systems, CRM’s and client databases, these regular jobs are supplied with a standardised data structure on a routine schedule either daily, weekly or monthly. Examples include a legal client who requires daily consolidation and mailing of case file correspondence. Another organisation needs tens of thousands of birthday cards to be delivered to customers each week.
Processing these routine jobs was taking too much operator and machine time and the data team regularly became the production bottleneck. Gecko needed a solution to speed up data processing and improve the efficiency of the data function. The team began looking for a way to automate their most commonly required data processing functions such as PAF validation and enrichment, deduplication, cleansing and sortation.