At the Software Bureau we believe in best practice and clean data should be at the heart of every campaign or database. Cygnus, our flag ship product, was initially developed for data cleaning within the mailing house industry over ten years ago. Part of the brief to design Cygnus was to ensure it was easy and straightforward to use, yet powerful enough to process a few to several million records all within tight deadlines. Another “must” was that any data file or processing stayed within a job and data did not have to be exported and re-imported into another module or job for further processing. Since its birth Cygnus has been constantly refined and developed to cater for the increasingly complex requirements of the data industry.
Clients in the past have often asked for the power of Cygnus Sort as a standalone module and more recent developments have resulted in a standalone sortation module that is accurate, fast and powerful, yet still maintains the easy to use functionality that we are known for. SwiftSort incorporates Downstream Access Sortation (DSA) from TNT, UK Mail, Citipost and SecuredMail, as well as all the Royal Mail sortations.
Other recent client driven developments include a module to incorporate Downstream Access Sortation (DSA) from TNT, UK Mail and SecuredMail within Cygnus. This allows DSA Sortation to be selected within the Cygnus environment and avoiding the need to take data in and out of other data cleaning products. Another example of client driven development and a UK first is the Embedded Suppression module (ES). We have enabled users to have direct access to eight of the UK’s leading suppression files. This allows Cygnus clients to use these suppression files and access them within the Cygnus environment without having to enter into any contractual arrangement or incur costs associated with a direct relationship with the data owners. Whether you are a mailing house or end user, this is the ideal solution for cleaning and consolidating databases or reselling data cleaning services. As the management of royalty payments is automated, the ES module is a simple and highly cost effective way to manage your suppression processing.