Creativity vs. Cleanliness: The One Thing Missing from That Brilliant Charity Direct Mail Webinar

By |2025-07-07T12:06:52+00:00July 7th, 2025|

I recently tuned in to a superb webinar hosted by John Watson (Chair and Group Chief Executive) and John Eversley (Managing Director) from WPNC. For anyone in the charity direct mail space, these two need no introduction. John Watson has been a giant in our world for decades — in fact, he's been leading from the front since I first cut my teeth in direct mail over 30 years ago. His reputation precedes him, and rightly so. It was a treat to hear his perspective once again. The session covered a lot of ground — and covered it well. From keeping your mail pack simple, to using long-copy letters, to deploying incentives, and of course tailoring personalisation, the insights were [...]

Why Data Hygiene Should Be a Top Priority for Local Councils

By |2025-03-03T11:15:34+00:00March 3rd, 2025|

Local councils handle vast amounts of personal data, from council tax records to voter registration and social services. Yet, poor data hygiene remains a widespread issue, leading to inefficiencies, wasted resources, and non-compliance with data protection laws. Only recently one local council hit the headlines for all the wrong reasons - mistakenly telling one of their constituents that he was dead! Mistakes happen, but at a time when public sector budgets are stretched, councils simply cannot afford to overlook data accuracy. Every inaccurate record comes at a cost, whether through: Wasted communications – Sending letters to people who have moved or passed away is not just inefficient, it reflects poorly on the council’s ability to manage records. Delayed services – [...]

Go to Top