The Software Bureau Continues to Innovate to Revolutionise Bulk Mailing

By Mark Dobson

Data quality and hygiene specialist, The Software Bureau continues to deliver on its pledge, outlined at the beginning of the year, to improve the direct mail industry by implementing a major upgrade to its Mailmark eManifest management app, GeMMA.

The revamped product secures GeMMA’s reputation as the most sophisticated eManifest application available on the market. The new release marks a major landmark in the evolution of Mailmark products as it enables multi-user capability for the first time. This enables any part of the process to be worked on simultaneously by different teams. For example the data team can be creating the manifests at the same time as the account handling team refining the manifest details and uploading them to the postal providers’ Mailmark services.

Another major enhancement is the ability to batch process. This means that customers of Royal Mail’s Mailmark have the ability to submit batches throughout the day as well as rescheduling and cancelling batches at the click of a button. Additionally manifests can now be automatically closed off at the end of the day.

Comments Mark Dobson, Client Services Director, The Software Bureau:

“GeMMA is the market-leading eManifest solution and we are committed to ensuring that it continues to evolve to meet the needs of the industry. In January we outlined our intention to invest heavily in our solutions to help protect the direct mail sector and ensure it continues to thrive as a responsible, cost efficient and effective way to reach customers. This upgrade comes hot on the heels of our last improvement which opened up an interface for UK Mail manifest submissions that historically had been handled from the application command line. We listen to the needs of our customers and work on ways to incorporate them into our software.”