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Data hygiene is proven to improve campaign ROI, protect the brand and reduce postage costs. With so many different suppression and home mover files available, how do you know which ones are right for you? This free 16 page Suppression and Trace guide from The Software Bureau provides a comprehensive overview of each of the files embedded within Cygnus.

The Software Bureau Suppression and Trace Guide

The Suppression and Trace guide covers:

  • The features of each file
  • Sources of data
  • How to compare files
  • Volume of records
  • Frequency of updates
  • Data hygiene best practices