A guide for fundraisers to the thorny issue of direct marketing compliance

Articles - A guide for fundraisers to the thorny issue of direct marketing compliance

Everything you need to know to stay compliant and follow best practice for direct marketing in the not for profit sector.

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Lean DM - Focus On Error Reduction and Increased Revenues

Articles - Lean DM - Focus On Error Reduction and Increased Revenues

How to systematically reduce data processing errors and charge more for your data services efforts.

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Lean DM - Focus on Name and Address Quality

Articles - Lean DM - Focus on Name and Address Quality

Best practices for getting the name and address correct, cutting waste and protecting brand reputation.

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Lean DM - Focus on Intelligent Deduplication

- Lean DM - Focus on Intelligent Deduplication

How smart deduplication can minimise costs and protect clients from brand damage.

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Sixty Percent of Marketers Shun Reverse Marketing  Costing £145 Million Per Year

Articles - Sixty Percent of Marketers Shun Reverse Marketing Costing £145 Million Per Year

Why not undertaking reverse marketing is costing brands £145 million per year.

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Lean DM - Focus on Goneaway and Deceased Suppression

Articles - Lean DM - Focus on Goneaway and Deceased Suppression

Why goneaway and deceased suppression is a valuable and profitable service you should be offering.

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Lean DM - Focus on Home Mover Tracking

Articles - Lean DM - Focus on Home Mover Tracking

Why the 1.5 million people moving house each year in the UK are a revenue and profit opportunity for Mail Producers.

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The Software Bureau Continues to Innovate to Revolutionise Bulk Mailing

Articles - The Software Bureau Continues to Innovate to Revolutionise Bulk Mailing

The Software Bureau has implemented a major upgrade to its Mailmark eManifest management app, GeMMA.

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Growing Your Direct Mail Business

Articles - Growing Your Direct Mail Business

Learn about 2 direct mail trends and how you can profit from them.

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Why home movers will be so important to marketers in 2018 and beyond

Articles - Why home movers will be so important to marketers in 2018 and beyond

Brits move eight times in their lifetime, find out why this prolific home moving will be so important in the lead up to GDPR taking ...

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Five reasons why an in-house data processing tool is a must for fulfilment houses

Articles - Five reasons why an in-house data processing tool is a must for fulfilment houses

Ian Wilson discusses five reasons to implement data processing.

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Open Standard Published for GeMMA to Improve the Mailmark Experience

Articles - Open Standard Published for GeMMA to Improve the Mailmark Experience

The Software Bureau has published the Open Standards for its market leading, Mailmark eManifest management process, GeMMA in a bid to both improve the Mailmark ...

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Software Bureau’s Cygnus suite adds 125m records

Articles - Software Bureau’s Cygnus suite adds 125m records

The Software Bureau has added 125 million new records to its embedded suppression service within its Cygnus data processing suite.

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Proposals for a Fundraising Preference Service

Articles - Proposals for a Fundraising Preference Service

The Software Bureau response to the Fundraising Preference Service discussion paper.

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Making Money From Data Processing

Articles - Making Money From Data Processing

Does your data processing work cost you money or make you money? Find out how to charge for your data processing services.

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