Gaining an immediate understanding of your data is essential to the efficiency and success of subsequent processes.
Data Download is therefore one of the most sophisticated modules within the Cygnus suite of processing tools as it guides you through import (inc ODBC/OLE DB), field definition and the identification and allocation of international characters.
During download, Cygnus will:
parse & reconstruct names & addresses
cleanse superfluous data
identify & translate diacritical characters.
case translate and pack address labels
prepare for postal sortations
generate salutations and valedictions
derive marital and social status
screen for obscene and deceased words, plus celebrity names
A clear picture of each data set is provided as part of a series of relevant and invaluable reports, from data quality audits to field population statistics. Data can be browsed en-masse, or parameters set of record types to be viewed or printed.
Download provides the user with all the detail needed for a logical up-sell path to further data enhancement routines.
